NOTE: Open only to business designated honors students or with special permission. Concepts from economics, behavioral sciences, and modern systems theory are incorporated. Study of marketing mix variables and decision processes involved in corporations and public agencies. The nature of marketing activities in contemporary society and the firm. Introduction to the discipline of marketing. Note: Marketing Majors and Minors can take this course as an upper-level major/minor elective.įield of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Corporate Social Responsibilty, Economics, Economics, Entrprnrship & Innovation Mgt, Entrepreneurship, Finance, Financial Planning, General Business Studies, Human Resource Management, International Business, Law & Business, Legal Studies, Management Information Systems, Marketing, Real Estate, Risk Management and Insurance, Supply Chain Management, Statistical Sci + Data Analyt, Undeclared-Business & Mngt. In addition to modifications of marketing activities to reduce environmental impact, the course considers marketing's role in corporate social responsibility (including ethical considerations) and social marketing agendas (such as health and community issues). Within the triple bottom line framework this course applies an experiential learning method to put you to task, applying these concepts to real life situations. This course focuses on how both for-profit and not-for-profit organizations learn to innovate, develop, produce, promote, distribute and reclaim products and services in new ways that reduce waste and pollution and benefit all stakeholders.
Sustainable marketing extends the boundaries of traditional marketing.
Pre-requisites: Minimum grade of C- in ( ECON 1101 or ECON 1901) Repeatability: This course may not be repeated for additional credits. Note: Marketing majors must earn a grade of C or better in this course.įield of Study Restrictions: Must be enrolled in one of the following Fields of study: Accounting, Actuarial Science, Business Management, Business, Business Plus, Construction Engr Tech, Construction Mgt Tech, Career and Technical Education, Digital Marketing, Economics, Economics - Management Career, Economics, Entrprnrship & Innovation Mgt, Engineering Technology, Entrepreneurship, Event and Entertainment Mgmt, Finance, Financial Planning, General Business Studies, Horticulture, Human Resource Management, International Business, International Business Admin, Intrnl Bus - TUJ, Law & Business, Legal Studies, Management Information Systems, Marketing, Pre Business, Real Estate, Risk Management and Insurance, Supply Chain Management, Sport & Recreation Management, Statistical Sci + Data Analyt, Tourism and Hospitality Mgmt, Undeclared-Business & Mngt.
IS PRINCIPLES OF MARKETING A HARD CLASS PLUS
Includes the study of marketing-mix development issues, such as product development and management pricing distribution, logistics and supply-chain management integrated marketing communications and promotion plus other decisions involved in this process. a compelling business reason) the firm should implement such a strategy. Marketing Management focuses on the components of marketing strategy which comprises analyzing what markets and needs the firm will serve deciding when, where, and how the firm will meet those needs and understanding why (i.e. The course introduces students to the concepts, methods, and activities that comprise modern marketing management and provides examples as well as experiences analyzing and addressing marketing issues. economy and within the firm, including the interaction of marketing with other business functions, as well as with society. Explains the role of marketing in the U.S.
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